Top 5 iOS Consumer Finance Apps in Kenya Q4 2024

In the fourth quarter of 2024, the Kenyan market for consumer finance apps on the iOS platform saw varying trends in downloads and active user engagement. Here's a closer look at the top performers based on Sensor Tower data.

Equity Mobile maintained a steady download rate, starting at 891 downloads and experiencing fluctuations to end at 693 by late December. Despite these changes, the app consistently attracted users without generating any reported revenue.

KCB Mobile showed a gradual decrease in downloads from 719 to 520 weekly by the end of the quarter. Similar to Equity Mobile, KCB Mobile did not report any revenue during this period.

Mco-opCash experienced a peak in downloads in mid-October at 521, before declining to 408 by the end of December. The app also did not report any revenue for the quarter.

I&M OTG Personal KE showed fluctuations in downloads, starting at 423 and dropping to 312. However, it had a stable base of active users, ranging from 2.5K to 2.9K throughout the quarter, although no revenue was generated.

Timiza saw a slight increase in downloads mid-quarter, peaking at 379 before settling at 317 by the end of December. Like the others, it reported no revenue.

For more detailed insights and analysis, visit Sensor Tower's platform to explore comprehensive app performance metrics.